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Welcome to Third Avenue Village Association

The mission of the Third Avenue Village Association is to create, promote and champion a vibrant, pedestrian-friendly destination, leading to increased sales, property values and community pride.

Holiday in the Village – December 3

Save the date for Third Avenue Village Association’s 5th annual Holiday in the Village! On Saturday, December 3 from 12 to 4 p.m. Memorial Park will be filled with festive fun including live holiday performances, Santa and other holiday characters, photo ops and contests. The merriment continues in the evening with the return of the City of Chula Vista’s Starlight Parade, which heads down Third Avenue at 6 p.m.

2016 Lemon Festival – Past

Thanks to everyone who made the 20th annual Lemon Festival the sweetest sour event of the year! The Third Avenue Village Association’s Lemon Festival was presented by Wal Mart on Sunday, August 7. Returning for its 20th year, the Lemon Festival brought crates full of summer fun to Chula Vista’s Original Neighborhood and spanned Third Avenue from E to G Street. Over 30,000 people celebrated Chula Vista’s reign as the Lemon Capital of the World with live bands, hundreds of vendor booths, Festival Fun Zone, craft beer garden and everything lemon. Find more... Read More

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