Slide background

The splendor of Third Avenue Village awaits!

Visit Third Avenue...

Slide background
Slide background

Welcome to Third Avenue Village Association

The mission of the Third Avenue Village Association is to create, promote and champion a vibrant, pedestrian-friendly destination, leading to increased sales, property values and community pride.

Holiday in the Village Returns Saturday, December 6

The holidays are fast approaching! Celebrate the season with the Third Avenue Village Association at the 3rd annual Holiday in the Village. On Saturday, December 6 from noon to 5 p.m. the Village comes alive with the holiday spirit thanks to themed performances, children’s activities, strolling performers, contests, drawings, shopping specials and more. When the Holiday in the Village festivities wrap up, the City of Chula Vista’s Starlight Parade returns! The parade kicks off at 6 p.m. and takes the traditional route down Third Avenue from H to E Street.... Read More

Farmers Market Celebrates 20 Years

The Third Avenue Village Certified Farmers’ Market operates every Thursday at Third Avenue and Center Street. The longest running farmer’s market in the South Bay, the Village’s market offers a wide array of local, organic, seasonal produce, directly from the farmers to the eager public for 20 years. In addition to local, certified fruit, vegetables and potted plants, an international food court offers something for everyone, whether it is a snack, a refreshing beverage or a meal.  Shoppers at the market will also discover offers from local businesses, information and... Read More

Explore Third Avenue