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Welcome to Third Avenue Village Association

The mission of the Third Avenue Village Association is to create, promote and champion a vibrant, pedestrian-friendly destination, leading to increased sales, property values and community pride.

Holiday in the Village – December 3

Come walking in our winter wonderland for the 5th annual Holiday in the Village event on Saturday, December 3! Kick off the season at Memorial Park where arctic animals and characters from “The Polar Express”, “The Nutcracker” and “A Snow White Christmas” will join Santa Claus to create a magical, interactive experience for children, young and old. Bundle up in your ugliest sweater and get transported to the North Pole with periodic SNOW showers throughout the 12-4 pm event. Keep that sweater on to partake in the Ugliest Holiday Sweater... Read More

2016 Lemon Festival – Past

Thanks to everyone who made the 20th annual Lemon Festival the sweetest sour event of the year! The Third Avenue Village Association’s Lemon Festival was presented by Wal Mart on Sunday, August 7. Returning for its 20th year, the Lemon Festival brought crates full of summer fun to Chula Vista’s Original Neighborhood and spanned Third Avenue from E to G Street. Over 30,000 people celebrated Chula Vista’s reign as the Lemon Capital of the World with live bands, hundreds of vendor booths, Festival Fun Zone, craft beer garden and everything lemon. Find more... Read More

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