Team of people working together and pile up their hands.

WHO WE ARE

THIRD AVENUE VILLAGE ASSOCIATION

The Third Avenue Village Association is a 501(c)(6) public benefit corporation that was established to oversee and expedite the revitalization and beautification of Chula Vista’s Original neighborhood. The Association represents the property owners and businesses of Third Avenue.

The Association pledges to advocate on behalf of its members’ best interests in the areas of public safety, beautification, promotion, and economic development while preserving the unique cultural resources that exist in our neighborhood.

The Association currently has 10 Board Members that are comprised of property owners and business owners and a City of Chula Vista & County of San Diego representatives. The Board of Directors meets virtually on the first Wednesday of every month; unless otherwise posted. For more detailed information on dates and location, visit the Calendar page and if you would like to be added to the Member Newsletter, please email Michelle Thomas de Mercado at info@thirdavenuevillage.com. As a reminder, all Board and Committee meetings are open to the general public.

OFFICERS OF THE BOARD

PRESIDENT
Kendell Manion
Third Avenue Alehouse

VICE PRESIDENT
Kevin Lewis
Thr3e Punk Ales Brewing Company

TREASURER
Benjamin Green
Green & Green, LLP

BOARD OF DIRECTORS

PROPERTY DIRECTORS
Slade Fischer

Greg La Marca

BUSINESS DIRECTORS
Dr. Gonzalo Quintero
Tavern at the Vogue

Joseph Raso
La Bella’s Pizza

Ron Richie
GrindHouse Chula Vista

Adam Sparks

CITY & COUNTY DIRECTORS
Kevin Pointer
City of Chula Vista

Helmer Rodriguez
County of San Diego

COMMITTEES

The Third Avenue Village Association’s committees provide members and the public the opportunity to participate in discussions on various  programs, operations and strategies in order to obtain desired outcome that benefit Third Avenue Village and support the Association’s mission.

EXECUTIVE COMMITTEE

The Executive Committee is comprised of the Executive Officers of the Board of Directors and meets the fourth Tuesday of the month. Due to government directives surrounding COVID-19 and public gatherings, all scheduled meetings at the TAVA office will be held virtually until it is deemed safe to resume in person. Please email info@thirdavenuevillage.com with any questions regarding meeting participation.

CIVIL SIDEWALKS COMMITEE

The Civil Sidewalks Committee meetings will be set soon. Due to government directives surrounding COVID-19 and public gatherings, all scheduled meetings at the TAVA office will be held virtually until it is deemed safe to resume in person. Please email info@thirdavenuevillage.com with any questions regarding meeting participation.

The committee’s purpose is to oversee in-house or maintenance provider contracts involved in the improvement of the public rights-of-way, including sidewalk sweeping, steam cleaning, landscaping, personnel, and non-personnel expenses.  Relations with Chula Vista Police Department and Public Works Department.

DISTRICT IDENTITY & PLACEMAKING COMMITTEE

The Promotional Committee meets the third Tuesday of the month. Due to government directives surrounding COVID-19 and public gatherings, all scheduled meetings at the TAVA office will be held virtually until it is deemed safe to resume in person. Please email info@thirdavenuevillage.com with any questions regarding meeting participation.

The committee’s purpose is to oversee projects or programs that include those that market and promote the District or promote positive aspects of Third Avenue Village.  Those projects or programs may include branding of the District, public relations and social media oversight, e-newsletter, special events, website development and management, banner program, streetscape issues including landscaping design, tree selection, festival poles, holiday decorations, visual linkages, new public spaces projects, improvements to public spaces in the District, public art, District walking maps, brochures, pedestrian signage.

LAND-USE & PROJECT REVIEW COMMITTEE

The Land-Use & Project Review Committee meetings will be set soon. Due to government directives surrounding COVID-19 and public gatherings, all scheduled meetings at the TAVA office will be held virtually until it is deemed safe to resume in person. Please email info@thirdavenuevillage.com with any questions regarding meeting participation.

The committee’s purpose is to oversee and make recommendations on parking, transportation, mobility, planning, zoning, link to Trolley station, review of new developments, and outdoor dining encroachments.

For more information about upcoming Board or Committee meetings, please click here or email info@thirdavenuevillage.com.

TAVA MANAGEMENT TEAM & STAFF

Marco Li Mandri – Executive Director
Dominic Li Mandri – District Manager
Dianne Serna De Leon – Office Administrator
Christopher Gomez – Brand Communications & Development Manager
Kelly Lannom – Events Manager
Michelle Thomas de Mercado – Administrative Assistant

TAVA FIELD OPERATIONS

Mauricio Garcia
Thelmo Velazco-Gil

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