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TAVA members enjoy the following benefits:
- Year-round Third Avenue Village special event, planning and production
- Enhanced levels of Third Avenue Village public property maintenance and security
- Professional staff support
- Administration by Third Avenue Village Board of Directors-committee structure using the Main Street four-way approach
- 24-hour Third Avenue Village graffiti eradication
- Public/private partnership with strong city support
- Discount on Third Avenue Village event entry fees
- Discount advertising in local publications, ability to advertise your upcoming events in the Village Voice and weekly Newsflash to members
- Your business listed in special publications
- Full time advocate to City Hall
- Access to Third Avenue Village mailing list and bulk mail permit
- Business listing and publicity on Third Avenue Village website (www.thirdavenuevillage.com) and in the annual Third Avenue Village business directory
- A reference library containing books, magazines and other material related to marketing and advertising, visual merchandising, media relations and gaining media exposure, starting your own business, and much more *Media Exposure, the TAVA can forward communication from member to over 100 media contacts through our website.
- Grand opening services that include assistance with press releases, ribbon cuttings, photograph and inviting local dignitaries and media
- A list of approximately 400 TAVA members and a list of Third Avenue Village restaurants
- Introduction to the Chula Vista Chamber of Commerce
- Third Avenue Village mixers
Third Avenue Village Association's Committees
The Third Avenue Village Association's four committees provide members and non-members the opportunity to make decisions, evaluate current programs, develop new strategies and obtain desired outcomes that benefit Third Avenue Village.
The Economic Restructuring Committee meets the second Tuesday of the month at 8:00 a.m. at the TAVA office. This Third Avenue Village committee's purpose is to:
- Monitor the economic condition of Third Avenue Village
- Strengthen existing businesses and recruit new ones
- Identify new economic uses of existing buildings
- Identify and develop financial incentives and capital for building rehabilitations, improvements and development
The Design Committee meets the second Friday of the month at 11:30 a.m. at the TAVA office. This Third Avenue Village committee's purpose is to:
- Educate others regarding design that enhances the image of Downtown
- Provide design advice and encourage quality improvements to both public and private spaces
- Plan the district's developments, guiding future growth and shaping regulations
- Motivate others to make sound design decisions by creating incentives and targeting key areas for project
The Organizational Committee meets the fourth Monday of the month at 7:30 a.m. at the TAVA office. This Third Avenue Village committee's purpose is to:
- Raise funds for projects and administration through donations, assessments, and sponsorships
- Manage staff and volunteers, recruit people, supervise and reward staff and volunteers
- Promote the vision and mission through the community and association members
- Manage finances by developing good accounting procedures
The Promotional Committee meets the first and third Monday of the month at 9:00 a.m. at the TAVA office. This Third Avenue Village committee's purpose is to:
- Understand the changing market for both potential shoppers and competition
- Identify Third Avenue Village assets including people, buildings, heritage and institutions to use as marketing tools
- Create NEW image campaigns, retail promotions and special events to bring people to Downtown
- Define Downtown's niche and develop a brand for the area.
